B‑Café | Investor Pitch

B‑Café: Bitcoin‑only franchise combining coffee, cowork, and training.

Replicable. Community‑led. Payment‑native. Built for margin and learning by doing.

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Seed ask: €1.2M for 10% 36‑month target: 20 units Founder committed: €21k

Quick facts

€426.5k
AUV / unit (yr)
~11.5%
EBITDA margin
≤ 36 mo
Payback
15–20%
Lightning share (M9 target)

Problem → Solution

Merchants

  • Fees and chargebacks erode margins.
  • Fragmented tools and vendor lock‑in.

People & SMEs

  • No neutral place to learn and try Bitcoin.
  • Poor guidance on self‑custody.

Our answer

  • Hybrid venue: coffee + cowork + training + hardware.
  • Lightning payments, no custody, community wallet.

Why Bitcoin helps uniquely

  • Near‑instant settlement 24/7, no chargebacks, micropayments.
  • No card data stored. Automate tips and royalties.
  • Sats‑back loyalty, Lightning ticketing, traveler‑friendly.
  • Community wallet funds local workshops; Nostr broadcast.

Market & Opportunity

Top‑down

  • Specialty coffee growing in France and EU.
  • Proximity coworking expands fast outside capitals.
  • 12%+ of French hold crypto → strong education demand.

Bottom‑up (network)

  • AUV €426.5k → 20 sites = ~€10.7M network revenue (36 mo).
  • Long‑run 100 sites scenario → ~€42.7M network revenue.
  • Royalty model: 6% + €25k entry + purchasing margins.

Now is the time

  • MiCA clarity for partners and flows.
  • Hybrid “neo‑cafés + flex‑office” shape weekday footfall.
  • Loyalty in sats and Lightning ticketing differentiate.

Traction & community

  • Monthly Annecy Bitcoin meetups; Alpinechain coordination.
  • B‑Only 2025 conference in Annecy.
  • Pilot #1 (Annecy) in prep; Lyon/Grenoble/Dijon shortlisted.

Early KPIs

  • NPS ≥ 60, coffee basket ≥ €4.
  • Lightning share 15–20% by M9.
  • 150+ franchise leads; ≥ 6 LOIs by M9.

Unit economics (typical)

  • Revenue: Coffee €259.2k; Cowork €51.3k; Training €18.0k; Hardware €60.0k; Books/Merch €30.0k; Events €8.0k.
  • Gross margin total: €272.7k.
  • OPEX ~€223.5k → EBITDA ~€49.2k (~11.5%).
  • Opening capex ~€150k → payback ≤ 36 months.

Franchise terms

  • Entry €25k; Royalty 6% of sales; Marketing fund 2%.
  • Opening kit: training, SOPs, purchasing, payments IT, local launch.
  • Support: site selection, fit‑out, hiring, training, go‑live.

6–12 month roadmap

  1. M0–M3: lease pilot #1; payments IT; playbooks v0.9; core hiring.
  2. M4–M6: open #1; sats‑back; franchise kit v1.0; CAC measured.
  3. M7–M9: secure #2–#3; DIP/contract v1.1; 6 LOIs.
  4. M10–M12: open #3; 4–6 contracts; 2 franchise build‑outs.

Funding ask

  • Seed €1.2M into the franchisor for 20% equity (pre‑money €4.8M).

Use of funds

  • 45% pilots & fit‑out
  • 30% team & playbooks
  • 15% franchise marketing
  • 10% working capital

Risks & mitigation

Regulatory

No custody; compliant partners; MiCA clarity; continuous monitoring.

Real estate & ops

Scorecard sites; pop‑ups; standardized lease; SOPs; mystery audits.

BTC volatility

Optional instant conversion; default BTC pricing; transparent policy.

Team

Founder: Copinmalin (Cyrille Coppéré). Bitcoin community builder; organizer of Annecy Bitcoin; Alpinechain; B‑Only.

  • Skills: education design, Bizzschool 2024 finalist, event ops, partnerships, SOPs.
  • Network: speakers, hardware suppliers, venue partners, local media.

Community involvement

  • Monthly meetups; B‑Only conference; trainings & workshops.
  • BitcoinOps French translations; national inter‑meetup support.

Downloads

Pitch Deck (.pdf)

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